Gender Stereotypes: Time for Change?

Gender Stereotypes: Time for Change?THIS POST MAY CONTAIN AFFILIATE LINKS

What do you do when your kids don’t fit the ‘normal’ gender stereotypes? What do you do when you daughter tells you she wants to be Batman? Or when your son attempts to breastfeed a doll?

I’m speaking from experience here. These are two scenarios I have found myself in with my kids and many more since. My response was to just let them be (although I did attempt to explain why boys couldn’t breastfeed).

Corey is 5 and although he loves Batman and Lego, he’ll happily play with his sisters dolls and watch Frozen. And do you know what, I’m fine with this.

I’m also totally comfortable that Anya, who is 3, has been known to wear her brothers old clothes and loves Batman.

So where am I going with this?

Cheryl Rickman decided that it was about time that society removed the standard labels surrounding what girls and boys should and shouldn’t do. She has spent years campaigning and meeting with retailers to reduce the gender sterotyping of clothing.

The next step, after speaking the children themselves, was to write a book.

“I thought, if we can’t shield our children from these stereotypes, at least we can help them see them for what they are.”

The next step for Cheryl was to launch a crowdfunding campaign on Kickstarter. The aim is to get her children’s book published to show children that all toys/clothes/colours/hobbies are for everyone and encourage kids to be proud to be all that they are.

The YES YOU CAN BOOK is aimed at 3-8 year olds. It features The Climbing Trees Girls: Eva, the outdoorsy one; Maxi, the creative/skateboarding one and B, the football-loving sporty one.

The girls find themselves in a strange new world where people are told what they should play with, what they should wear and what they should do for a living, based on the colour of their hair – an analogy to explain the futility of gender stereotypes to a younger audience.

To back this project, visit

It would be brilliant if you could spare a little to help fund the publishing of this book and help to show children they don’t have to change who they are to suit outdated gender stereotypes.

About the Author

Cheryl Rickman is a business and well-being book author/ghostwriter, with 12 books published. This her first children’s book. Cheryl qualified as a Positive Psychology Practitioner in January 2017 and is an Ambassador for Let Clothes Be Clothes and The Network of Wellbeing. She lives in Hampshire with her daughter, husband and dog.

I really hope you will be able to support this campaign.



  1. May 13, 2017 / 10:04 am

    This is fabulous!! I lived through a childhood of being a tomboy in the 70s and 80s when gender stereotypes were even more entrenched. I’m so pleased that things are changing and that books like yours are becoming mainstream. THIS is the message that I give to my daughter. WHATEVER you choose is A-OK with me so long as you’re happy. If this means climbing tress in princess dresses, off you go! Thank you for writing this! Heading to your kickstarter page now.

    • Debbie
      May 15, 2017 / 10:12 am

      Thanks for the support. It’s not actually my book but I support the idea 100%.
      I was a girly tomboy too. Dresses and Doc Marten boots were my go to clothes most days.
      My youngest daughter is very similar even now. Princess dresses and boxing gloves are a popular look at the minute 🙂

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